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Lanyards have become an essential accessory in various industries and events. These versatile and customisable items serve a dual purpose by providing convenience and promoting brand identity. Among the various types of lanyards available, printed lanyards have gained significant popularity for their ability to showcase unique and personalised designs, logos, and messages. Want to explore the world of printed lanyards, their benefits, and how they can enhance your brand's visibility? Take a look below!
The Benefits of Printed Lanyards
- Versatility and Functionality
One of the main benefits of printed lanyards is that they are designed to serve multiple purposes, making them highly versatile. They are commonly used to hold ID badges, access cards, keys, phones, and other essential items, ensuring easy access and preventing loss. Their functionality extends to a wide range of settings, including lanyards for schools, workplaces, lanyards for conferences, trade shows, concerts, and more. Printed lanyards can also be custom made, which allows them to seamlessly blend into any environment while promoting your brand.
- Effective Branding Tool
Another of the primary advantages of printed lanyards is their ability to promote brand awareness. By incorporating your logo, brand slogan, or artwork, these lanyards serve as walking advertisements for your brand. When worn by employees, event attendees, or customers, they create a powerful visual impact and increase brand visibility, as well as increasing exposure to a wider audience. This form of passive advertising helps create a lasting impression and reinforces brand recognition in the minds of the target audience.
- Cost-Effective Marketing
Marketing efforts can be expensive, especially for small businesses or startups. Printed lanyards provide an affordable marketing solution and promotional tool with long-term benefits. Compared to traditional forms of advertising, printed lanyards offer a cost-effective way to reach a wider audience. With each person wearing your lanyard, you extend your brand's reach and increase the chances of generating new leads and customers.
- Enhanced Professionalism and Unity
In a corporate or organisational setting, printed lanyards contribute to a sense of professionalism and unity among employees. By providing branded lanyards to your staff, you create a cohesive visual identity that strengthens your company's image. It fosters a sense of belonging and reinforces team spirit. Additionally, printed lanyards can be a powerful tool for event organisers, particularly in an educational, conference or festival setting, to differentiate between attendees, staff, and VIPs, enhancing security and ensuring the right people have access to selected areas.
- Security purposes
Lanyards are regularly used by security personnel around the world in both the public and private sectors. They often use printed lanyards with personalised text or logos as this allows them to be quickly identifiable, a necessity when you are dealing with high pressure situations and circumstances.
They are also the ideal accessory in various settings to carry identification badges. You can purchase badge reels or card holders and because they are worn around the neck, the ID is easily visible to everyone in the surrounding area, perfect for security purposes!
Personalisation or Customisation Options
Printed lanyards offer endless possibilities for personalisation. From choosing the material, colour, and width to selecting the printing technique (screen-printed lanyards and dye-sublimated to name a couple), font, and design elements, you have full control over the appearance of your lanyards. Whether you prefer vibrant colours or subtle elegance, you can create a design that aligns perfectly with your brand's image and values. The wide range of customisation options ensures that your lanyards stand out from the crowd and can have an impact on the recipients.
In short, printed lanyards are more than just functional accessories; they are a powerful branding tool, although they are excellent for not losing your keys! Their versatility, cost-effectiveness, and ability to promote brand visibility make them an essential part of any marketing strategy, even for those on smaller budgets. Whether you are looking to enhance your brand identity, increase brand awareness, or create a unified look for an event, printed lanyards offer a customisable solution that meets your specific needs.
Printed Lanyards from Only Lanyards
If you are looking for personalised printed lanyards at a great price, then we can help! Our printed lanyard range is one of our most popular, thanks to their versatility and our great value! We provide high-quality at low cost and can accommodate bulk orders.
We offer pantone match colours, different lanyard lengths to suit your needs and different materials, as well as full customisation options. Our friendly team can talk you through the design process and we ensure your designs or text fits perfectly to your lanyard.
We also provide a range of clips, fittings, and lanyard accessories such as a lanyard for phones and the popular lanyard card holder which is perfect for ID’s or passes. We would also always recommend a trigger clip and a safety break as standard. The trigger clip fits all types of badge holder and is a multifunctional fitting. The safety break we add to all personalised lanyards, but it can be removed should you wish.
If you have any questions regarding printed lanyards, which material you should choose or what design would suit your needs best, we are always available to help! You can contact us by phone on 01765 233 144 or email hello@onlylanyards.com.